Programs of Study

The Master in Media and Communication Management at CBS is an innovative program dedicated to exploring the dynamic interplay between media, communication strategies, and technological advancements. Focused on the specialized skills needed to shape, manage, and lead communication initiatives in today’s media-driven landscape, the program covers key areas such as strategic communication, media literacy, audience engagement, and ethical considerations in media practice. Designed for students who seek to deepen their understanding of media's evolving role in society, the program emphasizes the critical examination of media content, the use of digital platforms for effective storytelling, and the deployment of innovative media solutions to address contemporary challenges.

With a core focus on foundational topics, including research methods, students will acquire essential strategic and analytical skills necessary for leadership roles within media and communication-focused organizations. The curriculum combines theoretical and practical aspects of media and communication studies, equipping graduates to tackle real-world challenges. Through practical projects, case studies, and simulations, students will engage in an interactive learning environment that reflects contemporary media dynamics.

Program's Requirements

All students pursuing the Master in Media and Communication Management must complete the following requirements:

Program’s Objectives

The Master in Media and Communication Management program reflects CBS’s commitment to excellence in media and communication studies. It equips graduates with a blend of strategic, technical, and ethical skills essential for impactful media management.

Graduates will be prepared to:

• Master Communication Techniques: Demonstrate advanced communication skills, including personal branding, negotiation, and effective verbal/non-verbal strategies tailored to diverse media contexts.
• Analyze Media's Sociopolitical Role: Understand and assess the impact of political dynamics on media, applying political science insights to examine public opinion and political discourse.
• Drive Content Creation and Strategy: Develop impactful content through proficiency in research methodologies, data-driven storytelling, and content strategy.
• Lead Media Initiatives: Apply media management principles to oversee projects, manage creative teams, and strategize successful digital campaigns.
• Uphold Ethical Standards: Practice responsible decision-making by integrating ethical and cross-cultural considerations into media and communication strategies.
• Implement Analytical and Strategic Tools: Utilize analytical and strategic frameworks to solve complex media and communication challenges, particularly within digital and political spheres.
• Leverage Media Technologies: Integrate media technologies with strategic management techniques to enhance communication efficiency, audience engagement, and operational effectiveness in a global media landscape.

Program’s Learning Outcomes

Following the European Qualifications Framework (EQF), at the end of the program graduates shall have:

• A thorough understanding of media and communication management, with the ability to apply concepts to real-world challenges.
• Enhanced strategic thinking for connecting media technology, content strategy, political dynamics, and organizational goals.
• A global perspective on media trends, ethics, and culturally diverse media practices.
• Leadership and teamwork skills in managing creative and communication-focused projects.
• Proficiency in research and analysis, equipping them to address complex issues in media and communication effectively.
• Advanced capabilities for continuous, autonomous learning in the rapidly evolving media landscape.